Communicating visually is the most effective way to explain and educate.

Do you need to explain something? Do you need people to understand a process, a service, an application or a concept? An explanation video can dramatically accelerate that “Aha!” moment where people suddenly “get it.” Video is the most engaging form of visual communication and has become the preferred media on the Internet.  Using video explanations in marketing has been shown over and over again to increase viewer retention and conversion rates.

Save time explaining your product or business.  Accelerate interest, desire, and action with a animated explanation video.

Custom Animated Explanation Video

The cost for developing and producing animated video explanations varies depending on several factors, including the duration, topic, script, availability of graphics and the style of the video, but the rough cost estimates in the table below may be helpful in planning your budget for your custom video explanation.

Video DurationScript LengthApprox. Cost Estimate
Starting at:
1:00 Minute ~ 150 words $2,500
1:30 Minute ~ 224 words $3,800
2:00 Minute ~ 300 words $5,500
2:30 Minute ~ 375 words $6,400
3:00 Minute ~ 450 words $7,750


Determining an Approximate Duration for Your Video

There’s a direct correlation between number of words in a script and the probable duration of the video. Most people tend to underestimate how long their video will be. Use the word count tool in your word processor to determine the number of words in your script and compare that to the numbers below to see a likely duration for your video.

~ 75 words = ~ 30 second video
~ 150 words = ~ 1 minute video
~225 words = ~ 90 second video
~300 words = ~ 2 minutes video
~375 words = ~ 2 1/2 minutes video
~450 words = ~ 3 minutes video

Narration and Voice over cost

In order to better estimate your animated video cost, below is the estimate cost for a professional narration.

AccentGenderApprox. Cost Estimate
/ 100 word
US English Male – Female $87
British English Male – Female $87
Arabic Egyptian Male – Female $87
Arabic Saudi Arabia Male $120

Video Process

Bit&Bits Video Process



Whether you provide a completed script or you need help writing a script, this is where the video project really starts. Creating a script for your video is essential. Without a script, a video is just a bunch of illustrations in motion. That might be visually interesting, but if it doesn’t explain your product, what’s the point? Most clients initially provide at least a rough script or outline. From that, I provide feedback and suggestions to distill your message and craft it within a structure that will resonate with your target audience.    




Ideation of visuals and creation of the storyboard I brainstorm visual ideas that match the message of the script. I sketch out ideas for illustrations and create a storyboard, either hand-drawn or digital, that visually shows the action of your video. I share the sketches and illustrations with you to get your feedback. I also create an animatic – a sequence of static storyboard images set to a rough voiceover (if video has voiceover) that I record myself – that provides a sense of timing and flow. I upload the animatic as a video to my Vimeo account and share it with you as a private, password-protected video for review. I get your feedback and rework the script and visual elements as necessary.    




Create illustrations, icons, and graphics I create digital icons and illustrations in Adobe Illustrator that will be used in the video. I’ll ask you to provide your logo and any other brand graphic elements, color scheme, fonts, style guides, and other brand collateral that may be necessary to tell your story and maintain your branding. In creating the illustrations, I incorporate these colors schemes, fonts, and styles that are part of your corporate branding in order to maintain a consistent style and voice in your marketing.  




Animation and editing I animate the illustrations and create transitions and effects. If the video is to have voiceover, I will have recommended a voiceover artist for you to contact and work with to get an audio file of the voiceover. I then incorporate the voiceover and synch it to the animation. I add background music and sound effects if needed. The animation and editing phase of the project is typically the most labor-intensive and time-consuming phase of the project and I’ll export and share various versions of the video as it’s developed so you stay in the loop and can monitor progress. Once the video is complete, I provide a link to you to download the video so that you can upload it to your own video hosting sites. If you’d like, I can also provide suggestions and tips for video search engine optimization.



Do you need custom visual content like a custom animated infographic explanation video, diagram, or data visualization? Please fill out the contact form below and I’ll be in touch with you. In the meantime, there’s a set of questions below the form that we generally ask in order to better understand your needs.

Your Country

Your Message

Here’s a few standard questions that we generally ask to learn more about a client’s needs.

  • What is the topic of the visual content? The more specific and concise the better.
  • Who is the target audience?
  • What is the key message/take-away?
  • Are there any calls-to-action?
  • For videos, is there a script already written?
  • Are there any applicable resource materials (sales collateral, illustrations, diagrams, schematics, etc.) that should be used?
  • Are there examples that are similar in message or look and feel to what is desired?
  • Is there a visual theme or style that is desired?
  • What mood is intended to be conveyed?
  • What brand assets are available (logo, corporate color scheme, graphics and images used in branding)
  • For videos, is narration desired or needed?
  • For videos, is background music desired?